It Is Do or Die Time for Apple and Video

What will the Apple conference bring today?  I don't know.  I hate speculating.  I knew that Apple would launch new Macs based on the Core2Duo, but those were launched by surprise last week.  Hmmm...video iPod?  I won't speculate, but I will say this:  if Apple doesn't launch a full on video-download store with a new larger format iPod, it can kiss that marketplace good-bye.  Think I'm being too extreme.  I don't think so. The competition continues to heat up. For example, Amazon just launched their UnBox Video. I think this was a pre-emptive strike against iTunes.  If Apple does launch today a video store, I think offerings like UnBox are going to simply become UnPlugged (or Re-Boxed...take your pick).  The reason is because Apple will/should deliver the one-two punch with the iTunes movie store and an ultra-sleek, intuitive, beautiful and larger format device that will integrate seamlessly with the online store.  I've know doubt that is what Apple will do.  Will it be today?  If not today, then later might be too late, because eventually, the Amazon's or Microsoft's of the world are going to get some part of it right.  Apple should launch now and put distance between themselves and the rest of the market....just like the did with the original iPod.

Comments

[Stephen]

Hey Oracle MIP (or should I say Santa) as these are often gift type announcements. I really hope they upgrade the chips inside their laptops as well.

I think the video is neat and would even suggest that they could also offer an iPOD that is Satellite radio enabled (say an add-on). I think securing the different formats of source and output creates a complete experience, though this is pretty much early adopter stuff.

[Stephen]

Missed my list, though the idea of a 802.11 device for the tv rocks.