I knew this was coming. A lot of people did. I'd signed up previously to beta test Gmail for corporate email and I waited. I got approved. And now Google has launched Google Apps for your Domain. What does it mean? To be honest, I haven't really managed to get my head around what this will mean. Ok, before going too far on the "what does it mean" question, how about we start with a "what exactly is it" question first?
Now you can offer private-labeled email, IM and calendar tools to all
of your users for free*, so they can share ideas and get things done
more effectively. You can design and publish your organization's
website, too. It's all hosted by Google, so there's no hardware or
software for you to install or maintain.
My initial feel is - awesome. Finally Google is making that move to establishing itself inside the enterprise. They are offering Gmail, Google Talk, Calendar and Google Web Pages all for your domain. That means you can have your corporate email now leverage Gmail rather than using for example Microsoft Exchange or Lotus Notes as your email platform. Sounds intriguing. But it is risky to get your toe in the water with this one. You see, to do so, you need to modify what's known as an MX record so your emails to yournamehere@yourcompany.com will no longer go to your corporate email servers but to gmail. That makes this service impossible to pilot because you can't take a handful of employees and move them to this service and see what they think. There are ways around it but it isn't easy. That will make this a huge stumbling block I think for Google to get this into companies. Now CIO, CTO or Director of IT is going to risk moving all the corporate email to Gmail for your Domain as a pilot. It ain't going to happen.
And so I find myself in an odd place in my thinking. On the one hand I think that this is the future. It moves towards this concept of a web based OS, a web-based suite of services that we can leverage from an device connected to the web. On the other hand, it leaves you exposed, somewhat "losing control" of your data, your apps. The inability to test this on a small scale first will make it hard to overcome that second set of feelings.
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