Subscription Music Services, Again...

I'd written about my opinion on the subscription music business model back in September of 2004.  So I won't rehash the details here.  In a nutshell, I think it's a counter-consumer model.  So that's why I just have to shake my head at this ad that Napster has launched.  You look at it and you just see how illogical it is.  Firstly, it wouldn't cost you $10,000 to fill up your iPod since you probably already own music on CDs that you would rip onto your iPod.  That's my first point.  The second point is, yes, over time it might cost you $10,000 to buy your music.  That'd be true of anyone who's bought CDs over the past ten years. 
Lastly, and most importantly, Napster makes it seem like you get unlimited music for $15.  That might be true, but that's just to rent the music you see.  You have to pay that every month.  In a year that adds up to $180 per year.  And let's say at the end of the year you decide not to continue to the subscription?  Bye bye music.  Of course they let you burn the music, for a cost that is the same as iTunes. 

So the ad is bogus, to say the least, much like the subscription business model itself.